Independent product thinker

Making digital
feel inevitable.

I'm Nova — a product designer and strategist shaping clear, useful experiences for ambitious teams.

01 — PRODUCT SYSTEMS2025
Currently designingcalmer
complexity
StrategyExperienceDirection

Thoughtful systems. Distinctive experiences. Measurable momentum.

I help teams turn promising ideas into products people return to.

With a practice spanning product strategy, interaction design, and systems thinking, I work at the point where business needs meet human behavior.

More about my approach

Three examples of how I make complicated things feel clear, considered, and worth using.

01Product strategy · Platform

Arc / A workspace that puts every moving part in view.

Reframed a dense operations tool around decisions, not features — from the core workflows to a living design system.

02Experience design · Fintech

Morrow / Confidence for every financial next step.

Designed a flexible product language and onboarding experience that translates uncertainty into a clear plan of action.

03E-commerce · Creative direction

Assemble / A new home for good ideas and better objects.

Created a commerce experience that makes product discovery feel more like browsing a beautiful, well-edited magazine.

From the first sharp question to a system that scales.

I partner with leaders and product teams where a little clarity can unlock a lot of progress.

01

Product direction

Finding the right problem, the useful opportunity, and a point of view people can follow.

02

Experience design

Mapping the moments that matter, then making each one simpler and more satisfying.

03

Design systems

Creating flexible foundations that help teams move quickly without losing the thread.

Research synthesisPrototypingUX writingFacilitationDesign opsStorytelling
2022 — NowRemote / Worldwide

Independent product partner

Working with early-stage and established teams on the ideas that will define their next chapter.

2019 — 2022New York / London

Lead product designer · Northstar Studio

Led multidisciplinary teams through platform launches, redesigns, and design-system rollouts.

2016 — 2019New York

Product designer · Common Thread

Turned service complexity into clear, high-trust digital experiences across healthcare and finance.

“Nova brings a rare mix of taste, rigor, and momentum. The work was sharper than we imagined — and the team came with her.”
MSMaya Singh
VP Product, Placeholder Co.

Available for select collaborations

Have an idea
worth making real?

I'm always interested in considered challenges, good questions, and teams with something meaningful to build.

hello@yourname.com